BAOBAB – THE QUEEN OF SUPERFRUITS

What is the perfect fruit? A fruit so nutritious, so packed full of goodness, that people have been nourished by its bounty for centuries? A fruit so well designed by Mother Nature that it requires almost no processing while maintaining maximum nutrient potency and synergy?

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There can only be one such fruit – Baobab, the true queen of superfruits.

What exactly makes our Baobest™ brand baobab so great?

  • More antioxidants than any other superfruit, even acai, blueberries and pomegranate.
  • Exceptional fiber – more than half is ultra-healthful soluble fiber.
  • A raw, whole food.
  • Organic.
  • Ethically and sustainably harvested.
  • The planet’s highest plant source of calcium.
  • More iron, potassium, magnesium and Vitamin C than most other popular super foods.
  • Tastes great and is fun to eat.
  • WATCH VIDEO TO SEE BAOBAB FROM THE TREE TO UK

The baobab tree has an iconic status in Africa, rich in myth and legend. It is often referred to as the “upside-down tree” because its branches resemble roots sticking up. Many believe that it was turned upside down by angry god, who grow tired of the tree’s arrogance. The Ngoni people believed an enemy tribe could turn themselves into baobabs, so threw spears through some of the trees, which are still there today.

The baobab tree has an iconic status in Africa, rich in myth and legend. It is often referred to as the “upside-down tree” because its branches resemble roots sticking up. Many believe that it was turned upside down by angry god, who grow tired of the tree’s arrogance. The Ngoni people believed an enemy tribe could turn themselves into baobabs, so threw spears through some of the trees, which are still there today.

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Nutritional powerhouse: baobab pulp 

The Phytotrade team can talk about the health virtues of baobab till the cows come home, but are reluctant to pin the word “superfood” on it. “We’ve tried to avoid that kind of moniker, as it makes it sound like a fad item,” says Arthur Stevens, the association’s supply chain manager. “We want this to be a long-growth product because we see it as hugely beneficial for farmers in southern Africa and we don’t want them to be left high and dry.”

Rosby Mthimba, a baobab farmer from Malawi, says that in Africa the baobab has traditionally been eaten fresh from the shell as a snack – “We wake up in the morning and if we are a little hungry, we often break off a bit and chew it” – or, in periods of hardship, as an alternative to grains like maize: “During times of drought, it plays a very big role, because people add it it to porridge to make it thicker.” Interestingly, certain baobab trees yield a much sweeter fruit, even compared to the ones they grow next to. Nobody quite understands why, but local people, says Rosby with a laugh, always know the best trees to harvest from.

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